Maybe it’s the heart-wrenching opening music by Alexandre Desplat, gleaned from Terrence Malick’s Tree of Life. Or the recent death of Marie Colvin that’s been pounding through my head the past few days, the thought of what she lost in order for the world to gain some hard perspective into the dire cost of war. Or maybe it’s the fact that in just 38 hours these guys raised over 50,000 dollars toward financing their completely earnest vision for the future of journalism. Though technology’s uptick seems to be decreasing our attention spans alongside a desire for serious, long-form journalism, the guys at Matter are out to reverse the trend—and after only a day-and-a-half on Kickstarter, it seems there are plenty of people willing to prove them right. I’m certainly going to stake some (waning) optimism for the future of journalism on Matter’s success.
Also, they cut a mean video.